# E-commerce market share

E-commerce in Vietnam has seen tremendous growth in recent years. With increasing internet and smartphone penetration, more Vietnamese consumers are turning to online shopping for convenience and variety.

The top 3 online shopping sites  - Lazada, Shopee, and Tik Tok Shop - dominate the Vietnamese e-commerce landscape, but they each have unique strengths and weaknesses. This blog post will provide an in-depth comparison of these major players to help you decide which are the best Vietnam online shopping sites to start selling in Vietnam. 

### **Overview of Vietnam's e-commerce market** <a href="#overview-of-vietnams-e-commerce-market" id="overview-of-vietnams-e-commerce-market"></a>

Vietnam has one of the fastest-growing e-commerce markets in Southeast Asia. According to recent statistics:

* The e-commerce market is projected to reach US$23 billion by 2025, with an annual growth rate of 18%.
* There are around 50 million online shoppers in Vietnam. Over 60% of the population has shopped online.
* Top product categories purchased online include fashion, cosmetics, baby products, home appliances and electronics.
* Mobile commerce accounted for 45% of Vietnam's e-commerce in 2021. Most shopping is done on apps and mobile sites.
* Social commerce is rising in popularity, with Facebook and Instagram emerging as important online sales channels.

To have a general overview, take a look at the revenues of the top 5 biggest ecommerce sites in the first half of 2023 (data from Metric).

<figure><img src="https://3214411155-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fhvgmms0oQEDhH8kdcOzL%2Fuploads%2FG1pAPB3UHh7ZBwBp4EDv%2Fimage.png?alt=media&#x26;token=9b68d44c-645f-45bd-82a4-b04b933d7f8c" alt=""><figcaption></figcaption></figure>

It can be clearly seen from the chart that e-commerce is a big business in Vietnam with more than 92,000 billion VND (\~$3,700 million), in only the first 6 months. But with several major players, how do you choose? Let's take a detailed look at the top 3 biggest online shopping sites.


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