Top-selling products 2023 in Vietnam (updated data)

To have an overview of the top-selling items online in Vietnam in 2023, let's look at the statistical chart of revenue by category of the 4 largest Vietnamese e-commerce platforms in Vietnam.

It can be clearly seen from the chart that beauty is still the leading category in terms of revenue on Shopee, Lazada, and TikTok Shop. Meanwhile, on Tiki, Books are the category that brings in the highest revenue.

Based on this given data, here are top selling items online in Vietnam:

#Top1: Beauty

In the third quarter of 2023, the Beauty industry made an impressive 8,690 billion VND in revenue by selling 73.4 million products. This shows a huge 63% increase compared to the same period in 2022. Some of the top-selling product categories were Face Care, Makeup, Bath and Body Care, and Hair Care.

Popular products include:

  • facial cleansers

  • moisturizers

  • sunscreen

  • lipstick

  • makeup removers

In the Beauty industry, most products fall in the price range of 200,000 to 500,000 VND, followed by those in the 100,000-200,000 VND and 500,000-1,000,000 VND ranges.

#Top2: Home & Living

Home & Living is the industry experiencing the highest growth rate, with a 75% increase compared to the same period in 2022. This surge has propelled the industry's revenue to 8.095 trillion VND, securing its position as the second-highest in total revenue. Furniture, Tools and Utilities, and Kitchen Tools are standout categories within this industry.

Some of the best-selling products include:

  • ergonomic chairs

  • folding beds

  • decorative bookshelves

  • grills

  • air fryers

…

These products fall within price ranges of 500,000-1,000,000 VND and 1,000,000-2,000,000 VND.

In particular, in comparison to the same period in 2022, the sales of Mall Shops in the Housing and Lifestyle industry have increased by an impressive 104%. Consumer preferences for Housing and Lifestyle products often focus on the latest trends, designs, or functionality rather than brand loyalty. This trend allows many small retailers to thrive. However, the growing market share of Mall Shops indicates a heightened consumer interest in brand reputation, prompting individual sellers to adapt their customer engagement strategies.

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