> For the complete documentation index, see [llms.txt](https://ezbuyjapan.gitbook.io/help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ezbuyjapan.gitbook.io/help-center/for-sellers/marketplace/top-marketplaces.md).

# Top marketplaces

**1. In Vietnam**

Ezbuy Japan provides a unique opportunity for foreign sellers to expand the reach into the vibrant Vietnamese market. With a growing e-commerce landscape, tapping into top Vietnamese marketplaces can significantly boost your sales. Some of the prominent marketplaces in Vietnam include:

* **Shopee Vietnam**: Shopee is the **#top1** e-commerce platform in Vietnam with **123,2** million visits, offering a diverse range of products. Integrating with Shopee can expose your products to a vast customer base.
* **Lazada Vietnam**: Lazada is another major player in the Vietnamese market with **87,6** million visits. Its user-friendly interface and extensive reach make it an ideal platform for expanding your business.
* **TikTok Shop**: The rise of social commerce in Vietnam is evident with the emergence of TikTok Shop. Leverage the popularity of short-form videos and social interactions on TikTok to showcase your products to a younger, dynamic audience.
* **Tiki**: Tiki is a popular e-commerce platform in Vietnam known for its wide product selection, focus on books and electronic devices. Consider tapping into this platform to broaden your customer base.

**2. In Japan**

Japan's e-commerce scene is thriving, presenting lucrative opportunities for sellers. Connect with Japanese consumers through the following top marketplaces:

* **Rakuten Japan**: As one of the largest e-commerce platforms in Japan, Rakuten provides a robust marketplace for various products. Integration with Rakuten opens doors to a tech-savvy and diverse customer base.
* **Amazon Japan**: Amazon's presence in Japan is substantial, making it a must-explore platform for sellers. Leverage the global recognition of Amazon to enhance your brand visibility in the Japanese market.
* **Yahoo! Japan Shopping**: Yahoo! Japan Shopping is a widely used e-commerce platform, and many Japanese consumers trust it for online shopping. Explore this marketplace to tap into different segments of the Japanese market.
* **Yahoo Auction**: Yahoo Auction is a popular online auction platform in Japan. Engage with customers through bidding, providing an exciting and interactive way to sell unique or collectible items.
* **Rakuma**: Rakuma is a Japanese marketplace that specializes in second-hand goods. It's an excellent platform to sell pre-owned items and reach consumers looking for quality used products.
* **Mercari Japan**: Mercari is a popular mobile marketplace in Japan, known for its simplicity and user-friendly interface. It's an ideal platform for selling a variety of items, including fashion, electronics, and collectibles.

**3. In other countries**

Expand your business horizons by exploring marketplaces beyond Vietnam and Japan. Tailor your strategy to the preferences of customers in different regions. Some noteworthy marketplaces in other countries include:

* **Alibaba (Global)**: For sellers looking to reach a global audience, Alibaba is a powerhouse. Its extensive reach and diverse customer base make it an excellent platform for cross-border e-commerce.
* **Etsy (Global)**: If your products have a niche or handmade appeal, Etsy is a worldwide platform known for unique and artisanal goods.
* **Flipkart (India)**: India's leading e-commerce platform, Flipkart, provides access to a massive customer base. Explore this marketplace to tap into the rapidly growing Indian market.
* **MercadoLibre (Latin America)**: MercadoLibre is a key player in the Latin American e-commerce landscape. Sellers can benefit from its extensive reach across countries like Argentina, Brazil, and Mexico.